From the get-go our team’s core focus was on tough engineering problems and great user experience, and these were the strengths we employed in our takes on solving some very interesting problems.
Our first public appearance was a YouTube video that led, a few days later, to the launch of the Scrybe calendar, task list and later ThoughtPad. This product was first to provide really simple offline access, with nothing to install. Launching a product on YouTube was also a first and has since then become an absolute necessity. The next experience was adding sharing features proved to be invaluable and helped us gain a lot of insight into how people collaborate and how much the success of any product relies on a great social infrastructure. This became a key factor in our new product, but more on that later. Although we were very cash starved a lot of user excitement and some great press reviews led to some acquisition flirtations and a lot of investment interest.
In the year after going public we closed Series A with Adobe and LMKR, started building a great team, a great office and spent that year planning what was next.
Although we recognized that we were great at calendaring, we were looking at the years ahead and our ambition was greater. We were convinced that our next big idea was collaboration, and we were ready to back it up with our full effort. Although It was risky to do something so far removed from the success we had already achieved it was very important to focus on these greater ambitions without clinging to our previous successes. We announced that the service will continue to run, but there would be no new development on the calendaring product.
The two major trends that matured with our new product development were cloud computing and social. There was a lot of excitement around this in the consumer market, but we also started to see these ideas being picked up in enterprise solutions. These trends and our prototypes helped get our investors on board and excited about the product pivot we had gone through. We also got prerelease access to some cool technologies that were under NDA at that time but have since become public. There was excitement with every progressing iteration, but there wasn’t any clear visibility that we could share with the community.
This is the beginning of a new chapter. We have been hard at work doing what we do best; solving tough engineering problems and creating awesome user experiences. It required a lot of courage to make this pivot and we look forward to a launch more exciting than the last with everyone’s support.